Kum & Go’s food offering was pushed aside for years while cigarettes and soda dominated sales.
But the convenience story category has become crowded and hard to compete in. A creative strategy for the Kum & Go brand was brought to life through store layout, architectural design and all forms of consumer touch points. We brought the fresh food offering – including an open kitchen/prep area – front and center to create an engaging experience. And comfortable seating inside and outside of the building signal to customers that this is a place to purchase & enjoy.