Before Green Valley Organics came around, the canned organic category was a boring sea of sameness on shelf.
The new brand was designed to capture the health-conscious, adventurous, better-for-you, Millennial mom. Consumers are invited into the valley with welcoming brand design, voice and messaging principles. Vibrant packaging and a unique illustration style cues ‘farm to table’ in a more approachable way. Graphics and tonality suggest small batch, locally farmed, and down-to-earth, while the shelf-stable pouches created disruption in the aisle. But more than anything, the ultimate goal for Green Valley Organics is to supply healthy food for all.