As Saks 5th Avenue prepared to fill a 200,000 sqft anchor spot in Houston’s glamorous Galleria, they knew that they needed a brand partner to make the space a reality.
CBX took inspirational cues from high-end luxury fashion and the feminine form to design new elements for the beauty, jewelry, fragrance, women’s lingerie and 5th Avenue Club departments. Sculptural elements, colors and materials were used to make a cohesive expression between the current Saks retail design and the new design. A seamless transition between the different departments kept the brand story consistent while celebrating the merchandise within each space. A smashing success, the new design is now the prototype for future Saks 5th Avenue stores.