We helped longtime client, Dr. Scholl's bring to market an innovative new line of custom-made insoles through

the package design, an  interface for an interactive "foot-mapping" kiosk, and design of the actual insoles. In the self-diagnosing kiosks, consumers were able to measure their soles and arches, and answer a series of questions to yield a recommendation for one of five semi-customizable insoles. The product name, color-coded product design and graphics alluded to its medical nature, elevated the product perception and helped it obtain a premium position.