Superhero storefront? Check. Tutoring center? Check. Website? Check. Exciting impact? Not so much.
The awesome kid-based, creative writing nonprofit 826NYC had been empowering NYC youth for years. But their physical space was visually incoherent and disconnected, and their website was staid and dated. CBX designed a dynamic new visual and verbal identity that connected their two main properties, refreshed their website, and breathed new life into their promotional events and merchandise. Now the superhero on their door is a lot more super.