The Farmers and Cooks story begins with a single cut of real meat.
Humanely raised, anti-biotic, hormone-free and a cut above the typical industrially-processed “natural” deli meats. Each cut is personally prepared, hand-trimmed and deep-brined, evident in the natural shapes and sizes the roasts come in. How do you convey the brand’s mission and passion for their meats through design?
Through a newly crafted brand mark, disruptive color palette, signature characters and robust, real photography, we created a visual and communications system for the brand that appeared everywhere from packaging, POS and advertising. All conveying a singular and cohesive message: Real Meats. Real Ingredients. Real Cookin.’