How do you bring to life the ebullient and colorful personality of America’s favorite quarter-sized cupcakes within a 12 ft by 12 ft space?

Baked by Melissa is a beloved, decade-old bakery selling flavors like “Tie Dye” and is led by a jubilant founder who started her company in a tiny New York apartment baking for family and friends. For its newest store opening in Manhttan’s Upper East Side, CBX decided to infuse the store with the brand’s fun and joyful nature, celebrating its founder and unique history, through personal imagery, bright signage and a welcoming setting beckoning to be Instagram’d.