Publication: Supermarket News

Nonprofit Supermarket Debuts in Pa.

October 4, 2013

Philabundance, a nonprofit agency that seeks to reduce hunger in the Delaware Valley region near Philadelphia, has opened what has been described as the nation’s first not-for-profit supermarket here.

The 16,000-square-foot Fare & Square outlet features an array of traditional offerings, including fresh meats and produce, frozen foods and dry grocery product. The store is the only supermarket in this town of 34,000 people that had been classified as a “food desert.” Chester had been without a grocery store for 12 years.

Fare & Square seeks to offer product at a discount compared with traditional supermarkets, and in addition, customers can also reduce their grocery bill by joining the store’s “Carrot Club.” Members are eligible to earn rewards through in-store promotions and other offers, and Carrot Club members whose households earn 200% of the poverty line or less can also receive Carrot Cash benefits, a 7% credit towards future purchases.

The store was funded through government, foundation, corporate and individual contributions.

New York-based retail design and branding firm CBX developed the prototype, which was modeled to be similar in appearance to traditional supermarkets. The Fare & Square logo — a simple drawing of a purple carrot with green tops attached […]

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Non-Profit Store to Open in Pa. Food Desert

February 1, 2013

Hunger relief organization Philabundance here has retained retail design consultancy CBX to design a prototype for Fare & Square, a not-for-profit grocery store slated to open this summer in Chester, Pa. Fare & Square, a 13,000-square-foot store, will sell nutritious food staples with a focus on fresh produce, meats, dairy, seafood and frozen foods at everyday low prices. It will give residents of Chester — one of the 35 food deserts in the Delaware Valley according to the U.S. Department of Agriculture — easy access to fresh foods for the first time since the town’s last full-scale grocer closed in 2001. Philabundance recently purchased the town’s former grocery building. Under its not-for-profit grocery store model, Fare & Square will offer a customer-focused shopping experience and will partner with local organizations and businesses to provide a range of services to the community. One aspect of the overall design “is that it will reflect the hopeful and respectful nature of Philabundance’s goal to serve Chester residents through a store that could look at home in any community,” said Joseph Bona, president of CBX branded environments, in a statement. “Ultimately, we’re designing a neighborhood store that will have the look and feel of […]

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Walgreens Executive Shares Corporate-Brand Tips

May 7, 2012

DALLAS — Getting company-wide input — from marketing to merchandising to category managers — is key to private-label success, said Laura Sturdevant, director of product development for private brands at Walgreens, Deerfield, Ill.

“Get employees involved,” she said last week at the Private Brands Summit at FMI2012 here.

During the development process, retailers should let employees at all levels experiment with ingredients, flavors and textures, and suggest recipes for new products, she said. “It’s important to let them own the brand, because then they will get excited about it,” she said.

Sturdevant was part of a panel discussion called “Building Strong Retail Brands Through Multi-Faceted Collaboration.” Other panelists were George Miketa, executive vice president, sales, Snacks Holding Co.; and Todd Maute, a partner at CBX, a branding firm.

Partnering with a design agency will add to the private-brand appeal, Sturdevant said.

“Design agencies can provide ownable design solutions so that retailers can be different on the shelf,” she said.

More Snacking Creates New Meal Occasion

Once launched, private brands need strong marketing support involving not only traditional advertising, but also new tactics like social media, mobile coupons and QR codes, Sturdevant added.

“There are so many different ways to […]

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Private Brands Summit to Draw Wider Audience

April 16, 2012

DALLAS — The Food Marketing Institute will encourage retailers to think like shoppers at its 2012 Private Brands Summit, co-located with FMI2012: The Food Retail Show.

Whereas previous summits have drawn store-brand leaders already immersed in corporate brands, the latest iteration will cater to a cross-section of the food retail business with attendees interested in private-label opportunities, consumer trends and shopper loyalty, encouraged to attend.

Twenty-five thousand retailers, wholesalers and suppliers representing 90 countries are expected to descend upon Dallas for FMI2012, with individual operators, such as Hy-Vee, sending well over 100 employees.

“The benefit of combining FMI Private Brands with our FMI2012 is that it presents the opportunity to reach industry leaders representing every area of the retail business, and challenges them to think differently about their strategies and partnerships as they relate to private brands,” said Joe McKie (left), vice president of Private Brands for FMI.

FMI’s Private Brands Education and Research Committee, co-chaired by Ralph Fischer, group vice president of food merchandising at Meijer; Edgar Elzerman, vice president Own Brands for Ahold USA; and John Graham, chief customer officer of Clement Pappas & Co., began working on the agenda when the most recent Private Brands Summit concluded […]

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