Publication: Sportswear International

For The Boys Saks Fifth Avenue Rolls Out Its New Men’s Store Concept In Beverly Hills

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June 10, 2014

It’s widely believed that men are faster, more time- efficient shoppers than women and that unlike their female counterparts, they don’t like to linger in stores but instead prefer to find an item, buy it and get in and out as quickly as possible. But with the arrival of department store Saks Fifth Avenue’s new men’s standalone lifestyle concept The Fifth Man at its historic Beverly Hills location, that gender-based retail truism may soon be turned on its ear.

Opened in February 2014 and short for “The Saks Fifth Avenue Man,” the renovated and renamed Fifth Man space covers 6,000 sq. feet (557 sq. meters) and features three key highlights: a downstairs premium denim bar that is adjoined by an actual bar in an area called D-Bar, a shoe shop that is among the biggest for men on the West Coast and designer shop-in-shops and a prototype space dedicated to the store’s in-house Saks Fifth Avenue Men’s Collection on the main floor.

The denim-and-drinks D-Bar concept was designed by the California-based architectural firm Marmot Radziner and feature a lounge area with a custom-made pool table, a street-art mural by artist Karl Clay and walls covered in boardwalk wood. An onsite […]

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