Food Gifting Market Remains Robust
The food gifting market has proven to be a growing entity within the specialty food realm, approaching $18 billion in sales in the U.S. in 2016.
“On the consumer side, key hallmark holidays have always been a huge driver,” says Renee Israel, co-founder of Doc Popcorn. “At no time is this more apparent than in Q4 when holidays practically invented for food come around.” Some of biggest category sellers include candy, nuts, and fruit, but healthy food alternatives are also gaining ground.
According to Dave Taiclen, president of 1-800-Flowers.com, Inc. Gourmet Food Group, giving gourmet food gifts for celebratory occasions has always been a staple in the gifting industry. In fact, Harry & David began the first Fruit-of-the-Month-Club more than 80 years ago featuring its famous Royal Riviera Pears and gourmet fruits.
“Gourmet food gifts appeal to consumers as they provide their recipient with a delicious experience that may speak to their taste—chocolate lover, grilling chef, and wine connoisseur—or allow the recipient to try a new flavor or food,” Taiclen says. “
Kim Jones, senior director, marketing of Mrs. Fields says food gifting, particularly sweet treat gifting, has had a noticeable increase over the last few holiday seasons at Mrs. […]