CBX receives top award in Pentawards competition
CBX received the top Platinum Award in the food category in the 2016 Pentawards packaging design competition for its work on behalf of Man Cave Craft Meats. CBX assisted the Golden Valley, Minn.-based craft meat brand as it expanded its sales from the local farmers market to grocery aisles across the country.
Created in January 2007, the Pentawards honor the best packaging designs from around the world. This year’s competition received 1,843 entries from five continents and 54 countries, with awards presented in Shanghai. Entries are grouped into five major markets: beverages, food, body products, luxury goods, and “all other.”
“As Man Cave Meats geared up to reach thousands of new customers, our job was to help the company build its brand identity and create attention-grabbing product packaging,” says CBX Managing Partner Nancy Brown.
The new packaging created by CBX features black backgrounds, attention-grabbing typography treatments, and imagery in an aesthetic approach reminiscent of the world of craft beer.
“This brand is all about distinctive flavor,” Brown says. “We wanted to reinforce this by creating a distinctive package-design system that disrupts the shelf and ultimately drives sales.”
Originally published by Shop! Insights Center.