Publication: Shop! Insights Center

CBX receives top award in Pentawards competition

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October 4, 2016

CBX received the top Platinum Award in the food category in the 2016 Pentawards packaging design competition for its work on behalf of Man Cave Craft Meats. CBX assisted the Golden Valley, Minn.-based craft meat brand as it expanded its sales from the local farmers market to grocery aisles across the country.

Created in January 2007, the Pentawards honor the best packaging designs from around the world. This year’s competition received 1,843 entries from five continents and 54 countries, with awards presented in Shanghai. Entries are grouped into five major markets: beverages, food, body products, luxury goods, and “all other.”

“As Man Cave Meats geared up to reach thousands of new customers, our job was to help the company build its brand identity and create attention-grabbing product packaging,” says CBX Managing Partner Nancy Brown.

The new packaging created by CBX features black backgrounds, attention-grabbing typography treatments, and imagery in an aesthetic approach reminiscent of the world of craft beer.

“This brand is all about distinctive flavor,” Brown says. “We wanted to reinforce this by creating a distinctive package-design system that disrupts the shelf and ultimately drives sales.”

Originally published by Shop! Insights Center.

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Richardson named engagement director at CBX

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October 4, 2016

Nan Richardson has joined CBX as engagement director, branded environments.

Richardson will work to connect with prospects, build relationships, and develop new business opportunities for CBX in the retail, restaurant, hospitality, and commercial real estate industries, reporting to VP, branded environments, James Sundstad. She will be based in Newport Beach, Calif.

Richardson brings a diverse background to CBX, with more than 20 years of business development and marketing experience, primarily in the architecture, interior design, and commercial real estate industries.

Prior to joining CBX, she was west coast director, business development, at Core States Group, a fully integrated architecture, interior design, engineering, and general contracting firm specializing in the hospitality, retail, restaurant, and corporate sectors. From her base in Newport Beach, she had direct responsibility for client relations, public relations, marketing, and business development functions.

Richardson has held senior marketing and business development positions with such other firms as Perkins+Will, IA Interior Architects, and H. Hendy Associates.

She is an active member of the International Council of Shopping Centers, Urban Land Institute, and the Boutique & Lifestyle Lodging Association. Her extensive philanthropic efforts include the United Way, Community Service Programs Inc., and the National Kidney Foundation.

A resident of Newport […]

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