Saks Fifth Avenue Flagship Store by CBX, Houston – Texas
On April 28, 2016, Saks Fifth Avenue formally unveiled its new flagship store in the Houston Galleria. The 200,000-square-foot store was designed and planned in partnership with CBX, the New York-based brand agency and retail design consultancy. Saks relocated to the prominent two-level anchor building from a smaller space at the mall, adding approximately 20,000 square feet to its footprint at The Galleria. This was the largest Saks project to date for CBX, which has designed departments for a number of other Saks locations.
CBX’s role CBX’s assignment encompassed the exterior design of the building; master planning of the entire interior space; and design of all front-facing merchandise departments, back-of-house and stock areas, and customer amenities, such as the Fifth Avenue Club personal shopping area. CBX created new design elements that complemented Saks’ current interior design concept for several key departments, including jewelry, women’s lingerie, and the second-largest beauty and fragrance department in the entire Saks’ portfolio. In addition, the firm created “white box” designs for dedicated vendor shops occupying more than 27,000 square feet.
“Saks Fifth Avenue is known for delivering an unparalleled personalized shopping experience and its new Houston Galleria store is no exception,” said Todd Maute, Partner […]