Publication: Private Label Store Brands

Philadelphia-area food desert welcomes nonprofit grocer

October 2, 2013

A new 16,000-square-foot grocery store in Chester, Pa., is the city’s first in a decade. And although it boasts a design reminiscent of what consumers would find in a for-profit supermarket, the store — which made its debut in late September — is claiming to be the first nonprofit grocery store of its kind.

Fare & Square opened in a former grocery building purchased by hunger relief organization Philabundance. It gives residents of Chester — one of 35 food deserts in the Delaware Valley, according to the USDA — easy access to a full range of fresh and nutritious national brand and private label foods, said CBX, a New York-based brand agency and retail design consultancy involved with the store’s development. The store places a special focus on offering fresh produce and meats, deli, dairy, seafood, frozen foods and a full range of food staples at everyday low prices.

Philabundance hopes to replicate this model in other communities in the Delaware Valley region. When planning the prototype, the organization asked CBX to create an environment that would “reflect the hopeful and respectful nature of Philabundance’s goal to serve Chester residents through a store that could look at home in any […]

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