Publication: PR Newswire

Valvoline Unveils Cutting-Edge Innovation with Launch of Easy Pour Packaging

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October 3, 2017

A leading worldwide supplier of premium branded lubricants and automotive services — announced today the retail launch of its newest innovation, the Easy Pour Bottle. Valvoline™ worked alongside consumers to develop the game-changing design. The brand’s patent-pending Easy Pour Bottle will make changing oil easier while offering a simplified shopping solution for the automotive Do-It-Yourself (DIY) audience.

“Valvoline’s goal for 151 years has been to use our expertise for the benefit of our customers. Each part of Valvoline’s Easy Pour Bottle has been engineered with our DIY consumers in mind – reimagined, redesigned, tested and proven to make changing oil easier, faster and cleaner,” said Heidi Matheys, Valvoline chief marketing officer. “Our technical team integrated an abundance of consumer field research and feedback, which ultimately resulted in this one unique design.”

Highlights of Valvoline’s new Easy Pour Bottle include:

Easy Pull Tab™ – Makes opening the bottle clean and simple. Precision Pour Spout™ – Provides accurate pour and clean cut off for a mess-free experience. Anti-Glug Tube™ – Provides a glug-free pour for a faster, cleaner and easier oil change. Resealable Overcap with No-Slip Grip™ – Helps prevent spillage and provides safe storage. Centralized Handle – Makes for a more […]

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