Publication: My Private Brand

Duane Reade Reinvents DR Delish as Good & Delish

May 8, 2011

This past week Walgreens owned New York drug store Duane Reade invited its Facebook fans to “Take a peak at our new line of Good & Delish products” the announcement signaled the conversion of the Premium Private Brand DR Delish to a more Walgreen compatible name. Good & Delish is certainly an acceptable transition despite its rather inelegance, it sounds more like a 50’s drive-in than a premium food brand. It remains to be seen how this will impact the remainder of the Walgreen’s Private Brand portfolio, including their current food brand Deerfield Farms.

Take a look at some of the very subtly redesigned products, in case you miss it the GOOD & is in the red dot where the DR used to live.

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