CBX Expert in TEDx Talk: Women’s Brands Must Soar Past Sea of Cliches
Brand Agency’s Allison Koller Cites Need to Forge New Visual Codes Rooted in Realism and Respect
Brands need to soar past the sea of clichéd visual codes if they want to legitimately connect with real women, said Allison Koller, Executive Creative Director at brand agency CBX, in a recent TEDx talk in Scotch Plains.
All too often, even top brands seeking to connect with women fail to overcome the tired visual clichés that have marred such efforts for generations, Koller noted. “How quickly we become a sea of eyes, bellybuttons, breasts, and beautiful booties,” she said. “Messages and images with the power to break through that sea are unexpected. They are something that makes you look twice. They shift the cultural conversation.”
The TEDx event in Scotch Plains included several on-stage and video presenters in an effort to spark conversation. It was held under a free license granted by TED (Technology, Entertainment, Design), the internationally known conference series run by the nonprofit Sapling Foundation under the slogan “Ideas Worth Spreading.”
During the talk, Koller described herself as a swimmer, illustrator, daughter, tennis player and wife who pays keen attention to the content and subtext of brand messages aimed at women. […]