The Pentawards 2016 Packaging Design Award Winners
Now celebrating its 10th year, the Pentawards has as its mission the global promotion of packaging design. Brigitte Evrard, Pentawards co-founder, has stated that: “Packaging design is a very demanding and difficult discipline, as it is subject to the laws of a market more and more focused on cost reduction and short-term profitability. Packaging designers must often do a lot with a little. The goal of the Pentawards is to reward designs originating from all markets, from mass-market to luxury.”
To facilitate this, the awards are structured in five broad sectors—Food, Beverages, Body, Other Markets and Luxury—that group together 50 categories. The ninth edition of the Pentawards received 1,843 entries from five continents and 54 countries. An international jury composed of 12 professionals from packaging design and marketing, as well as the Pentawards chairman, bestowed the Bronze, Silver, Gold and Platinum Pentawards. The Diamond Pentaward winner will receive, in addition to a trophy, a year of the Esko Suite 14 packaging design software, worth €5,000. Taschen will publish the fourth edition of The Package Design Book, this time containing all the winners from 2015 and 2016.
London-based agency Jones Knowles Ritchie took home the Diamond Pentaward, 2016 Best of the […]