Publication: Global C-Store Focus

Retail Vision: Inside Wawa’s New Florida Store Format

May 8, 2014

<strong>Dan Munford, Insight managing director, <a href=”http:// http://bit.ly/SAXSzL. ” target=”_blank”>introduces Retail Vision viewers to Wawa’s Florida store</a>.</strong>

The millennial generation just don’t eat at home much any more, he says.

“Eating out is the new eating in and that presents a huge opportunity for convenience retail. Let’s take a look at one of the best in the US – Wawa.”

Wawa opened its first, new large store in Florida about one and a half years ago.

Customers clearly rate the store, praising its reasonable prices and very friendly staff.

Customers frequent Wawa regularly, visiting daily for breakfast and lunches, for example.

Shoppers Munford speaks to say they love the freshness of the offer versus pre-packed products at rivals. The coffee offer is a favourite too; while the store’s lay out is another bonus.

“You can find everything you need and it’s a place with everything in it, all in one shop,” customers tell Munford.

Munford notes that customers love the service but suggests that’s no accident and Wawa has done that by design because it puts so much effort into looking after its employees.

<strong>Investment in staff</strong>

Munford interviews a colleague, with a career in foodservice, who says he’s never […]

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WAWA opens latest prototype in Apoka, FL

January 10, 2013

The seventh of the Pennsylvania-based fuel and convenience store operator’s locations in the sunshine state, opened on Monday (7 January 2013), with 25 more scheduled to open in the Orlando/Tampa area in 2013.

Like the six sunshine state locations that opened last year, Wawa’s latest store in Apopka features a design intended to reflect the language and style associated with Floridian vernacular architecture. Exterior characteristics include pastel colors, clapboard siding, pitched roofs and front porches that reference historic south and central Florida building types. The design also pays careful attention to landscaping, allowing the fuel islands and store to blend with its verdant surroundings.

Once inside, customers will immediately notice the vibrant red-tiled wall placed front and centre highlighting the new centre island kitchen where fresh hoagie rolls will be baked-off daily. The food preparation area also incorporates a full-service specialty beverage section where customers can order more than 20 custom-made varieties of hot drinks, espressos, Chai teas and lattes, as well as more than 20 varieties of smoothies and frozen beverages. Guests can order any specialty drink or sandwich exactly the way they want using Wawa’s touch screen system, with a series of screens prominently positioned at the kitchen/specialty […]

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