Retail Vision: Inside Wawa’s New Florida Store Format
<strong>Dan Munford, Insight managing director, <a href=”http:// http://bit.ly/SAXSzL. ” target=”_blank”>introduces Retail Vision viewers to Wawa’s Florida store</a>.</strong>
The millennial generation just don’t eat at home much any more, he says.
“Eating out is the new eating in and that presents a huge opportunity for convenience retail. Let’s take a look at one of the best in the US – Wawa.”
Wawa opened its first, new large store in Florida about one and a half years ago.
Customers clearly rate the store, praising its reasonable prices and very friendly staff.
Customers frequent Wawa regularly, visiting daily for breakfast and lunches, for example.
Shoppers Munford speaks to say they love the freshness of the offer versus pre-packed products at rivals. The coffee offer is a favourite too; while the store’s lay out is another bonus.
“You can find everything you need and it’s a place with everything in it, all in one shop,” customers tell Munford.
Munford notes that customers love the service but suggests that’s no accident and Wawa has done that by design because it puts so much effort into looking after its employees.
<strong>Investment in staff</strong>
Munford interviews a colleague, with a career in foodservice, who says he’s never […]