The Latest News in the Beverage Industry: Coca-Cola, SodaStream, and Dr Pepper Snapple
Interested in investing in beverage companies Coca-Cola , SodaStream , and Dr Pepper Snapple Group ? Exploring this week’s news in the beverage industry may help you decide.
Partnerships and innovation Coca-Cola’s Honest Tea subsidiary recently took its zero-calories Unsweet Lemon Tea national. Feeling good about the success of its Just Green Tea drink, Honest Tea thinks it can capitalize on the robust tea market. On the innovation front, Drinks Business Review nominated Coca-Cola for the 2013 DBR Drink Innovation Award. Last month in Japan, Coca-Cola introduced a Canada Dry Hot Ginger Ale drink in a can designed to maintain the carbonation when the drink gets heated from a “chemical concoction” within the container.
SodaStream increased the convenience of making soda at home in the United States by introducing SodaStream caps. You essentially take the pre-measured one-use capsule and pour it in the bottle to make a drink. This will certainly add to its appeal for the environmentally conscious consumer. Moreover, it may appeal to the convenience-oriented consumer who doesn’t want to measure the amount of syrup to make a drink.
In an effort to expand their presence as well as combat waning sales in the perceived “unhealthy drinks” arena, […]