Publication: Crain's New York

A breeding ground for creativity

March 30, 2012

The Duane Reade store at 40 Wall St. is not your average pharmacy. The site of a former bank once owned by the Rockefeller family, the 22,000-square-foot space has 28-foot ceilings, recessed stone arches and gilded escalators (yes, that’s real gold).

Manhattan design firm CBX kept those elegant original features, but added splashes of bold color and used lighting to influence shoppers’ moods in different parts of the store. Along with such amenities as a sushi bar and a Starbucks, this Duane Reade has a hair and nail salon where crystal chandeliers emit a soft mauve-colored light.

The store design was one of many CBX projects—for big clients such as Del Monte, General Mills, Kimberly-Clark, Johnson & Johnson and Lord & Taylor—that have won the firm a slew of awards over the past couple of years.

CBX, launched by five partners in 2003, has grown so fast that co-founder and chief Gregg Lipman spends a lot of time these days “thinking about our company’s culture,” he said recently. The firm now has about 140 employees.

“It’s one thing to be innovative and spontaneous when you have a team of five people who can all read each other’s minds,” Mr. Lipman […]

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