If You’re Looking to Attract Gen Z, Technology Is the Way
Generation Z, the generation after millennials, is the first generation that has truly grown up in a purely technology-driven world.
Accordingly, Gen Z — more so than any other generation — is primed to respond strongly to technology offerings. Tech is an important tool to gain and keep these consumers.
Convenience store retailers must remember “this generation, even more so than millennials, has only known a mobile world,” noted David Brewis, chief marketing officer at New York-based Amplience, a provider of ecommerce retail solutions.
“While it’s no secret that traditional brick-and-mortar retailers are being pushed to embrace omnichannel models, they’re now going to have to capture this new generation of shoppers on mobile first,” he explained.
Generation Z — made up of those born from the mid-1990s to the early 2000s — currently accounts for 25 percent of the U.S. population, making it a larger cohort than baby boomers or millennials. Ranging in age from pre-tween to 21, they already claim more than $40 billion in buying power and are predicted to be the driving force of the consumer world by 2020.
If retailers want to connect with Gen Z shoppers, they need to “meet them where they’re at and […]