Horny for Linguistic Disasters
Marketing and branding can be silly. But we give them a ton of power to shape how we see the world.
So we made a podcast to talk about how this stuff really works (how do businesses become “brands”?), make fun of the super stupid stuff (like when brands get “woke”), and trash the really ugly stuff that businesses use their brands to hide.
And we’ll try to understand the biggest question of all…
WHAT ARE THE WORLD’S BIGGEST BRANDS HORNY FOR?
Join us in The Brand Hole to find out.
Rachel Bernard, VP of verbal strategy at CBX, joins Caitlin to talk about one of the most important parts of brand naming: making sure it’s not incredibly offensive. We get into why we check for linguistic issues, what we look for, and, most importantly, we tell tales of all the ridiculous disasters we uncover (or create).