Rick
Barrack
Chief Creative Officer/Founding PartnerAs Chief Creative Officer and a Founding Partner of CBX, Rick leverages his 30 years of branding expertise and industry insight in setting the creative vision and standard of excellence for the agency. Driven by a commitment to delivering everything clients require and desire and then some, Rick oversees, inspires, and guides multidisciplinary teams in developing powerful design solutions that yield successful outcomes.
Throughout his career, Rick has worked alongside industry icons at industry-leading agencies. Since founding CBX, Rick has led global brand, portfolio, and industry-shaping initiatives, including the J.M. Smucker Company rebrand, Duane Reade’s private label brand development and rollout, and the U by Kotex packaging system for Kimberly-Clark. He has played an integral role in building and growing the agency’s client roster, as well as establishing long-standing, refreshingly honest partnerships with industry leaders, including Hain-Celestial, Keurig Dr Pepper, Merck, The Clorox Company, Boston Scientific, Valvoline, Del Monte, and Mondelēz International.
Though he keeps a low profile on social media, Rick has been recognized by Fast Company as one of their 100 Most Creative People in the Business, as well as by Graphic Design USA as one of their People to Watch.
Rick’s success can largely be attributed to his refusal to be outworked, which is most certainly tied to his refusal to sleep for more than five hours a night. His commitment to leading CBX creatively and holistically is a testament to his tenacity, and his ability to consistently deliver award-winning, business-transforming work for clients is a testament to his unrelenting desire to help brands win.
