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The Start of Something Big

May 16, 2016 — Lisbet Gutierrez

I spent this weekend at The Period Shop — the world’s very first pop up store dedicated to periods, created by our favorite period brand U by Kotex. To say that I’m proud to work with the CBX U by Kotex project would be an understatement. The pop-up shop brings to life the brand mission in a tangible way, and the shelves were lined with our anti-stereotype package designs. See more about how these cool, colorful designs came to be here.

The Period Shop was inspired by a Tumblr post from a young woman, Sarah M., who partnered with U by Kotex to make her vision a reality on 5th Avenue in NYC. Part celebration, part proclamation, The Period Shop is proof that, together, we can change how we think about, talk about, and shop for periods. All proceeds benefit Susan’s Place, a NYC-based transitional residence for homeless women.

And here are photos from my #PeriodProjects experience:

IMG_20160515_143715180IMG_7876 IMG_7877IMG_20160515_143925345IMG_20160515_144104014  IMG_20160515_143748645 IMG_20160515_143759244

 

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