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Tagged: fda

Food for thought on the new FDA label

April 14, 2012 — Eliza S.

Big news, food manufacturers, the FDA is making changes to the nutrition facts label. All food manufacturers will be expected to comply with these changes by July 26, 2018.

What does this specifically mean for you? It means you’ll be:

– highlighting calories and servings, so consumers can make more informed food choices – indicating “added sugars” instead of just “sugars” – disclosing “per serving” and “per package” calorie and nutritional information (because who ever really follows the recommended “per serving” information anyway)

(as well as several other changes, but these three are the big ones)

A few suggestions for you to consider when making these changes:

1. Stay calm and be true to your brand

Remember it’s all about authenticity these days. Don’t try to reinvent your brand as something it’s not. Consumers buy your brand and love it for a reason. Continue to do what you do best – stay true to you.

2. Educate your consumers

Tell your consumers all the good stuff happening in your product. While many of the changes seem like doom and gloom (hello 45g of sugar in a 100% juice brand). There are a lot of great things to tell consumers about […]

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