Wearable Coca-Cola?

December 18, 2014 — Kara Denniston

Wearable Coca-Cola you ask? Well, if you are a Gen Xer like me, you know that Coca-Cola was a big fashion trend back in the 1980s. You remember, the oversized rugby shirt with the large Coca-Cola logo on the front? The shirt came in many collectible colors (and yes, we collected them) that we mixed and matched with our Swatch watches and Converse sneakers. Having a bunch of energetic teenagers strut around as walking advertisements was the best promotion that this CPG company could hope for—and it actually lasted for a few years. Way to go Coca-Cola! You had us.

Fast forward 25 years: I’m at a shopping mall in São Paulo with my boyfriend’s 16-year-old Brazilian nephew when I found myself inside a Coca-Cola branded store. The store was full of youthful, urban, European-influenced clothes and shoes. A big consumer packaged goods brand has an entire clothing line? Not just a shirt with a logo but rather a popular fashion brand comparable to Aeropostale? I found the merchandise in the store to be a big disconnect from the consumer Coca-Cola beverage brand that I know here in the United States.

It made me wonder, would this Coca-Cola fashion line […]

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Team vs. Teammates: The importance of friendship in the workplace

November 25, 2014 — Lauren Kossar

I’m not sure if it was the crisp air slapping against my face or the rush of adrenaline, but during a recent game of flag football, I learned to appreciate something: I’ve been lucky to have a great group of friends who are also my co-workers.

The way that we rely on each other as teammates in a game – acting as a unit, trusting, supporting and looking out for each other – informs how we interact in life and at work. I hadn’t really put much thought into that connection before; I’ve simply enjoyed all of the activities, conversations and laughs we’ve had over the years. But as I analyze my post-college career, I can attribute much of my professional growth and success to these “teammates” I’ve met along the way. Every time they’ve talked me through a design rut, given me that much needed distraction, brightened my mood on a dreary Monday or compelled me to laugh until I had tears streaming down my face, they’ve kept me on track for success.

Would all of the great ideas I’ve had been possible without this sympathetic and supportive atmosphere? I’m not so sure. Hearing other’s thoughts, experiences and points […]

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Pixels of Fury: Team Double J

October 16, 2014 — Admin

Last week, senior designer Jonathon Jones was one of six NYC designers to participate in Shutterstock’s Pixels of Fury live design battle. The competition was fierce: Participants had just 20 minutes to create a brand from scratch for a local brewery.

Check out the recap here.

We had a blast supporting our CBX teammate. Go team Double J!

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Embarrassing Ourselves in the Name of Brand Loyalty

October 14, 2014 — Georgia Taft

As long-standing partners to Big Heart Pet Brands, we are often privy to their promotional events and activities. So on one sunny August day, a group of CBXers participated in Meow Mix’s “It’s Meow Time” event at Columbus Circle. We went to show our loyalty and support the cause. And boy did we show spirit… in the form of song.

The event was part of a broader “It’s Meow Time” campaign, which has been a strategic opportunity for Big Heart Pet Brands to reinforce and modernize the classic heritage of the Meow Mix brand. The campaign launched with a video featuring a hilarious EDM version of the jingle, sung by rave cats and backed by DJ Ashworth’s exclusive remix. The event at Columbus Circle encouraged fans and consumers to enter a large, branded, recording booth truck and reinvent the beloved Meow Mix jingle to the tune of their choice.

American Idol’s Kellie Pickler was on hand for the day to show us all how it was done, as well as to greet fans and sign autographs. Also there to join the fun was Cleo, Meow Mix’s iconic spokescat. Our group selected a hip-hop song, but we had the option […]

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Finding Inspiration When it’s Least Expected

October 6, 2014 — Aimee LoDuca

Last week I took my Mom (at her request, of course) to see one of her favorite artists, Jason Mraz. Since I wasn’t really familiar with his music, I found myself concentrating less on his melodies and more on his stories. There was one song in particular that really captured my attention––“Shine,” inspired by the short film Powers of Ten by Charles and Ray Eames.

In the film, Charles and Ray Eames use the system of exponential powers at a rate of 10 (or the effect of adding or subtracting another zero) to visualize the importance of scale. The film begins with a close-up of a man sleeping on a blanket; the camera zooms out and away from Earth and into the atmosphere exploring the depths of the universe. Eventually, the camera descends back to Earth, proceeds to enter the human body and explores the very DNA that makes us who we are.

After viewing the film, I asked myself how often we look beyond what’s right in front of us. The film isn’t only about the relative size of things in the universe but about changing your perspective, taking a step back from your everyday landscape and finding inspiration through a different lens. We’re all professional multitaskers, often having […]

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Heating is the New Cooking

September 26, 2014 — Steve Swanson

It’s a typical Tuesday night and I am at work after hours trying to get that “one” project out the door, when the the phone rings. “Dad, what’s for dinner?” Ugh. Double ugh.

So, in my haste to rush home and get food on the table, I stop by my local Super Target. I grab a cart and push past the produce aisle. My sights are set on the frozen aisle, looking for a pizza or a bag of something, anything, my kids will find edible. As I pass by the deli, my eye is caught by something different, something new. A “Mix & Match Meals” section. The package designer in me is compelled to take a closer look.

My first reaction is, “Wow, this looks pretty good.” I see sauce pouches with hero end-dish food photography and packages showing off “fresh” cut vegetables, sliced meats and steamed pasta or rice. The messaging at point of sale is encouraging me to “chose, combine and create” to make dinner in 15 minutes. That sounds easy, sign me up!  

I make my selections and head home eager to see if the convenience and taste is worth the premium price […]

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Building Blocks of Creativity

September 18, 2014 — Jane Sayer

As the festivities wound down at my daughter’s first birthday party, I noticed a pattern. The guests, ranging in ages 1 to 60, all started to play with Legos. Though the main attraction was my daughter’s new pink DUPLO Tub (the larger bricks complete with girly flowers and pet rabbit), my son’s ginormous tub of miscellaneous bits and pieces did not go unnoticed. This simple brick was somehow capturing the attention and imagination of young and old alike.

And of course that’s precisely the appeal and genius of Lego, a company that is as relevant to this generation as it has been to previous ones. It’s an empire that has morphed into a thriving subculture reflected in movies, games, specialty stores, competitions, six themed amusement parks and an adult fan club.

Adult fans of Lego, or AFOLs as they’ve come to be known, understand that the very appeal of Lego isn’t just in initial creations but in the destruction and recreation process. As every parent who has a Lego kit in her house knows, the fun begins when the first piece gets lost or breaks off and the kids start over, use their imagination and make something new.

The Lego […]

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When faking it isn’t a bad thing

September 12, 2014 — Patrick Sullivan

This past weekend I threw a surprise 40th birthday party for my wife. She’s a HUGE Neil Diamond fan so I went with a “Denim & Diamond” theme. My years in the design business have taught me that every detail needed to be considered: invitations, table decorations, themed alcoholic beverages, homebrew (yes I brew my own beer, SullyBrew), the wine, her outfit, the karaoke song list, stage and lighting and more. I even hired Tom Sadge, a Neil Diamond Impersonator, whom we’ve seen a handful of times.

To say it was EPIC would be an understatement.

If I could’ve had Neil himself, I probably would’ve passed. Yep, we actually prefer “Fake Neil.” Offstage he’s a normal dude, but when he’s “ON” he’s captivating. I have never felt cheated by opting for the “Fake Neil” because I believe his show is equal if not superior to the real Neil. It’s a testament to the time and effort he’s put into perfecting his product.

The same holds true for everything I purchase. Store aisles and e-commerce sites provide many options: some expensive, some cheap, some branded, some not. Ultimately I make a decision partially on price, but more importantly on the return I think that […]

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Food for Thought: Man vs. Machine

August 26, 2014 — Peter Robertson

Are graphic designers weakening their own artistic talents? Are new digital tools stripping away fundamental skill sets? Are we becoming an unoriginal, regurgitated production line?

My belief has always been that “design is a great idea.” Execution is important, but the process is paramount. To generate an idea, one has to shuffle through her imagination as well as outside influences. That’s the easy part. Translating that into a clear and tangible thought, and then onto paper, is the challenge. To be able to sketch what’s in one’s own head is far more convincing than just referencing other peoples’ work.

Am I the only one who fears that the tools we use today are taking away from fundamentally important skill sets? For example, keyboards are now affecting the original art form of clear and legible handwriting. As Paul Bloom of Yale University notes, “With handwriting, the very act of putting it down forces you to focus on what’s important… maybe it helps you think better.”

To cap it off, the digital tools and programs of today are mesmerizing but poor substitutes for individuality and thought. This could be a trap into which the next generation of designers and artmakers is falling. […]

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NYC coffee is supposed to be a buck!

August 25, 2014 — Mia Gewertz

One of our core capabilities at CBX is the development of store offers and advisement of c-store clients on how their coffee program should function. I work on many of these coffee program offers and recently experienced an invigorating “my job applies to the real world” kind of moment.

The short-order restaurant next door to my apartment was recently bought, renamed and redesigned. While the changes were nice, they didn’t change my opinion about the shop. I wasn’t going to order more and was unlikely to sit, much less, sit longer. But good for them for trying something new.

One recent morning, as I picked up my coffee and dropped $1.25 on the counter, the cashier informed me that the coffee was now $2.25.

My jaw hit the floor. ($2.25 for drip coffee? What? When did that happen? It’s drip coffee?! Even $1.25 is too much!)

The cashier tells me they’ve changed their coffee brand and upgraded their coffee machine. (Bewildered look still on my face.)

The cashier (who may have been the new owner’s relative) and the short-order cook (from the old guard) saw my reaction and looked embarrassed. “Yeah, sorry. There have been some changes.” I threw down the extra dollar, muttering, and walked […]

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