Our Thoughts on Expo West 2018
Last week, we sent a crew of five to Natural Products Expo West, one of the leading trade shows in the natural, organic and health product industry where over 80,000 industry professionals gather each year. Our team was there to mingle with a few of our clients (hi Hain, Mission, General Mills and Hormel) and see what’s new and trending in the natural space. Here are some thoughts from Damien Moore-Evans, our Engagement Director and Vannett Li, Strategist:
This year, more than years past, we’re seeing brands make a more concerted effort to be culturally relevant, and a greater emphasis on activations that connect with audiences in immersive experiences that reinforce the brand’s promise.
While Expo West obviously showcases those in the natural and organic worlds, the breadth of brands/products and the differentiation of ingredients and benefits they’re touting only emphasizes the growing nature of this category.
Collagen was an ingredient many brands highlighted which we found interesting as it is typically associated with beauty regimes; however, as we know the beauty sector only continues to soar, it makes all the more sense that collagen-infused products would find its ways to the supermarket aisle. And what to make of the rise […]