The Color of Sound
Meg’s blog about Christian Louboutin’s use of the color red got me thinking about another product that has recently benefited from color branding: headphones.
Eight years ago, Apple’s iPod TV commercial changed the way consumers see music. The dark silhouettes dancing against bright colored backdrops brought the contrasting white iPod and ear-buds to life.
Here is just one of iPod/iTunes ads run by Apple in recent years:
Apple marketed products under the rainbow logo for more than twenty years until 1998, when a corporate identity rebrand introduced the monochromatic/white color scheme. This change sparked a revolution in the iconic nature of their products.
After the iPod was introduced in 2001, white headphones became a virtual status symbol, and a badge of insider knowledge. Pinpointing the opportunity to brand this accessory was a stroke of genius (like so many other strokes of genius that can be credited to Apple), And thanks to Apple, the headphone craze has exploded internationally, as innovative branding has transformed a utilitarian necessity to a form of self-expression.
Living and working in New York City makes it difficult to let trends go unnoticed. Which is why my ears perked up when I started hearing […]