Category: Branding Environment

The Start of Something Big

May 16, 2016 — Lisbet Gutierrez

I spent this weekend at The Period Shop — the world’s very first pop up store dedicated to periods, created by our favorite period brand U by Kotex. To say that I’m proud to work with the CBX U by Kotex project would be an understatement. The pop-up shop brings to life the brand mission in a tangible way, and the shelves were lined with our anti-stereotype package designs. See more about how these cool, colorful designs came to be here.

The Period Shop was inspired by a Tumblr post from a young woman, Sarah M., who partnered with U by Kotex to make her vision a reality on 5th Avenue in NYC. Part celebration, part proclamation, The Period Shop is proof that, together, we can change how we think about, talk about, and shop for periods. All proceeds benefit Susan’s Place, a NYC-based transitional residence for homeless women.

And here are photos from my #PeriodProjects experience:

 

 

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Dining for Design’s Sake

July 1, 2015 — Natalie Shear

Choosing a place to eat in the ever-evolving and expanding food scene of New York City can be a daunting task. There are thousands of choices, many of which are convenient, affordable, and pretty tasty. But for myself and many of my peers, choosing a place to eat is about much more than the taste and price tag – it’s actually about being a part of a thoughtful dining experience. In addition to good food and good service, that experience is a result of good branding.

Creating a memorable dining experience (or any type of physical experience for that matter) is done by making connections; connections between the identity of the brand and the physical space, connections from that brand to the customer. From a restaurant’s mission statement to its décor, right down to the logo and the menu, our expectations have changed, and we want that connection in our day-to-day dining experiences.

There is a scale of breadth and depth at which restaurateurs are using branding to create a unique experience that’ll make them top-of-mind. On the shallow end of the spectrum, the experience may be primarily aesthetic – a restaurant is memorable because of its use of integrated […]

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Smucker’s Acquires Big Heart Pet Brands

February 11, 2015 — Admin

CBX congratulates Smucker’s on its forthcoming acquisition of Big Heart Pet Brands from a consortium of investors led by funds affiliated with Kohlberg Kravis Roberts & Co. L.P., Vestar Capital Partners, Centerview Capital, and AlpInvest Partners Inc., for approximately $5.8 billion.

The pet food and snacks giant changed its name from Del Monte Corporation to Big Heart Pet Brands following the sale of its fruit, vegetable, and other consumer foods portfolio in February 2014. CBX is proud to have collaborated with the management of Big Heart Pet Brands to create the company’s new name and identity. We have also assisted on the redesign of Big Heart’s headquarters, field offices, manufacturing plants, as well as certain product packaging and marketing materials.

Big Heart Pet Brands is home to a number of iconic and beloved brands, including Milk-Bone, Meow Mix, Natural Balance, Kibbles ‘n Bits, 9Lives, Milo’s Kitchen, and Nature’s Recipe, among others.

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NYC coffee is supposed to be a buck!

August 25, 2014 — Mia Gewertz

One of our core capabilities at CBX is the development of store offers and advisement of c-store clients on how their coffee program should function. I work on many of these coffee program offers and recently experienced an invigorating “my job applies to the real world” kind of moment.

The short-order restaurant next door to my apartment was recently bought, renamed and redesigned. While the changes were nice, they didn’t change my opinion about the shop. I wasn’t going to order more and was unlikely to sit, much less, sit longer. But good for them for trying something new.

One recent morning, as I picked up my coffee and dropped $1.25 on the counter, the cashier informed me that the coffee was now $2.25.

My jaw hit the floor. ($2.25 for drip coffee? What? When did that happen? It’s drip coffee?! Even $1.25 is too much!)

The cashier tells me they’ve changed their coffee brand and upgraded their coffee machine. (Bewildered look still on my face.)

The cashier (who may have been the new owner’s relative) and the short-order cook (from the old guard) saw my reaction and looked embarrassed. “Yeah, sorry. There have been some changes.” I threw down the extra dollar, muttering, and walked […]

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